Kate Bromley - CEO

Kate started Pimp my Lawn after she sold her Wine retail and internet business in Hawkes Bay, back in 2007. After 9 years in this company (she started at 23) it had morphed into one of NZ’s largest and independent specialist wine retailers. Kate worked full time in the business managing and directing its operations, implementing the business systems, being a deal maker and leading a tight team of staff to the top. 

Until this point, her career was highlighted (and dominated) entirely with working in restaurants, booze stores and wine shops. Sounds like everyone’s dream job, and we know Kate loved it, but it was also time for change. And if any of you know Kate, you will appreciate it’s not in her nature to be idle.

In April 2007 Kate sold her wine business. She immediately joined a golf club, which was a mistake because 2½ months later, Pimp my Lawn was born. She launched Pimp my Lawn along with Nick in July 2007 with one staff member, a small van and an introductory letter to a bunch of Hawke's Bay people.  The first month of trading was outstanding with client sign-up numbers outperforming 6 month predictions! From that day on, there’s been little time for golf, but the business has never looked back.

Kate leads the team at Pimp my Lawn, playing a major role in setting the company’s strategies, the planning and execution of them. Her practical and hands on approach to everything helps make the business ‘tick’. Her relentless pursuit of excellence and her permanent goal to be New Zealand's leading lawn care provider, ensure it’s always very busy at Pimp my Lawn!

Kate has always embraced ‘a-lead-by-example’ management style.  Put simply, there is no task Kate would ask her team to do, that she hasn’t already done herself. Her wish for success is matched by few and Kate’s desires to help those surrounded by her achieve great things, is matched by none. Famously known for her very practical and hands on approach to everything, there is little she won't attempt to do!

In her own time, Kate loves cooking and golf and fishing. She also makes cheese and loves her garden. It goes without saying; she is also VERY obsessed with her lawn!