How did the Pimp my lawn concept germinate
Nick Redmond (Director) had a successful 22 year background in the green-keeping industry. However, despite his qualifications and his experience on demanding turf projects like North Harbour Stadium, Titirangi Golf Club and Ellerslie racecourse, he was ready to take on new challenges.
Nick travelled to Hawke’s Bay and set up his own lawn construction company Planet Turf and perfected the science of hydro seeding lawns. As part of the service he offered a complimentary one-off, follow-up weed and feed service for all new lawns he laid, but simply couldn’t fit in a comprehensive lawn care service that customer’s lawns deserved when they requested repeat visits. After over whelming demand for this type of lawn care and months and months of careful planning, Nick designed a fully certified and advanced lawn treatment service which would concentrate exclusively in the aftercare treatment of all residential and commercial lawns - small and large.
Subsequently Pimp my Lawn concept was born.
Enter Kate Bromley, a co director of Pimp my lawn. Kate has lived in Hawke’s Bay all her life where she owned, operated and sold (2007) an Innovative Wine retail business. Besides wine Kate admits to always being obsessed about the look of her own lawn and over the years, she engaged the lawn services of Nick at Planet Turf who happened to mention his idea for the weed and feed franchise to her. Nothing came of the initial conversation – however around a year later the subject was raised again and now the rest is history!
Kate launched Pimp my Lawn back in July 2007 with one staff member, a small van and an introductory letter to a group of Hawke's Bay people. The first month of trading was outstanding with client sign-up numbers outperforming her 6 month predictions! From that day on, there’s been little time for anything else, but as a result the business has never looked back.
Pimp my Lawn sold its first Franchise 21 months later, in June 2009. In 2010 the second sold and November of the same year a third had gone. The company now boasts operations in Napier, Taradale, Hastings and Havelock North.
Pimp my Lawn also launched a pilot programme in Auckland shortly after it began trading in Hawke's Bay 2007. Ownership of the Auckland area is retained by Nick and Kate and business has expanded rapidly with operators servicing the City, North Shore, Albany Hibiscus Coast, Auckland South and Karaka areas.
Pimp my Lawn launched operations in the Waikato area, servicing the City and wider Hamilton areas including Cambridge in August 2012.
Pimp my lawn is now in its seventh season of offering professional lawn treatments throughout Hawke's Bay, Auckland and Hamilton looking after several thousand home owner's lawns every year.